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SARAS Aajeevika Mela is exhibited at 40th India International Trade Fair


SARAS Aajeevika Mela was exhibition-cum-sale of the finest handloom and handicraft products along with the regional cuisines.

New Delhi: The famous SARAS Aajeevika Mela focusing on the theme of ‘tradition, art, craft and culture’ is one of the most prestigious government initiatives, that not just offers best of the cultural heritage, but also tells a story of rural women donning the hat of an entrepreneur at a national level platform concluded today.( 14th to 27th November, 2021) during 40th India International Trade Fair (IITF) at Pragati Maidan, in Hall No.7 (A,B,C).

The finest handicraft and handloom products from the remote areas of Rural India displayed at the SARAS Aajeevika Mela 2021, organised by the Ministry of Rural Development and National Institute of Rural Development and Panchayati Raj (NIRDPR). More than 300 craftsmen had participated and showcaed their products through around 137 stalls in the exhibition. By 25th Nov 2021 total sell was Rs. 27922065, it will touch 4CR end of today.

The SARAS Aajeevika Mela showcased the best of its collection in handloom sarees, dress materials, accessories and organic handicraft products from different states across India.

Each stall, each product and each of the participating rural SHG women had a story to share. SARAS offered the listed products at the exhibition.

Handicraft: Bamboo art and water hyacinth products from assam; madhubani paintings and sikki craft from bihar; candles, soap, wooden name plates from chhattisgarh; wooden toys, decorative items from goa and gujarat; metal art, terracotta item, artifacts from haryana; artificial flower art from north east; jewelry from karnataka; footware from maharashtra; sabai handicrafts, brass item, golden grass products and odisha; bangles from bihar; jute hand bags from west bengal.

Handloom: Silk saree, cotton saree, handloom cloth, cotton suit from Odisha, Bihar and Chhattisgarh; bedsheets from Uttar Pradesh; Kantha Stiches sarees and dress materials of West Bengal; exclusive sarees of Telangana and Kerala; woolen and pashmina shawls of Jammu & Kashmir; dress materials, woolen shawls and jackets from Utrakhand, woolen shawls from Himachal Pradesh; hand crafted jutties and mojeries, leather items of Rajasthan, leather lamp sheds, painting and wood craft of Andhra Pradesh.

Food items: Natural food items, gram-flour, rice, cashew nut, organic pulses from Chhattisgarh and Jharkhand, spices and coffee from Kerala, tea leaves from Sikkim, organic vegetables and spices from Uttrakhand; medicinal herbs, rice and honey from Uttar Pradesh and mahua ladoo from Chhattisgarh etc.

A wide range of products from over 27 states exhibited for sale at the SARAS Aajeevika Mela 2021. The Mela was organised by the Ministry of Rural Development and National Institute of Rural Development and Panchayati Raj (NIRDPR) with an objective to promote “Aatmanirbhar Bharat”, and also to provide an opportunity of earning to the local artisans, craftsmen and weavers from rural India who are passionately working for their livelihood and to keep their art alive.

All the visitors had followed a strict COVID-19 protocol at the SARAS Aajeevika Mela 2021. Wearing of mask and social distancing was mandatory for all at the Mela premises. Sanitizer machines and regular sanitization was also be implemented within the Mela premises. Ambulance had been on standby for any emergency services.

The SARAS Aajeevika Mela will help in spreading our Prime Minister’s vision of ‘Vocal for local.’


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